Suburbtrends/Listing Monitor
Weekly·National·For sale + for rent·G-NAF PID
Early-warning data for retention teams

Know before they move.

Every week, identify customers whose property has just listed for sale or rent — before the discharge, lapse, switch or relocation hits your system.

Direct subscription $1,495 / month · national coverage

A house with a For Sale sign out the front
Loan bookDischarge risk
Policy bookLapse risk
Customer fileMoving-house churn
NationalOne national event file, every week
WeeklyNew FOR SALE and FOR RENT listings
MatchedG-NAF PID on every row
PrivateYour customer addresses never leave your business
02  /  Signal matrixOne event → five warnings → five responses

A listing is not property data. It is a customer event.

Match this week’s listings to your own book and turn one public property event into an early-warning queue.

Business When a customer property lists Early warning Commercial response
Lenders Security property lists Discharge risk Retention / refinance / bridging
Brokers Client property lists Trail + next-loan risk Call first / retain the next deal
Insurers Insured address lists Occupancy / lapse risk Re-rate / retain / new-home quote
Utilities & telco Customer address lists Moving-house churn Transfer the service before the switch
Collections Relevant property lists Asset-disposal timing Prioritise before settlement
03  /  TimingThe early-warning window

See the change before your existing systems do.

The payout request, lapse, disconnection or change-of-address arrives after the decision. The listing arrives when there is still time to act.

  1. Property listsListing Monitor sees it
  2. Under offerDecision is committed
  3. Settlement / moveCustomer changes state
  4. Your system often sees itPayout · lapse · disconnect

The gap is the product. Between the listing and the event your systems already record, the customer is still yours to keep, re-rate, re-quote or prioritise.

Every week, not every quarter. The national file lands weekly, so the queue reflects decisions made in the last seven days, not the last reporting cycle.

04  /  How it worksMatch locally → receive the week → join on PID

Your customer file stays with you.

Match your addresses locally to G-NAF. We deliver this week’s listing events with PID. You join the two inside your environment.

  1. 01

    Match locally

    Run the free G-NAF matcher inside your environment. Assign a PID to each customer address.

  2. 02

    Receive the week

    Suburbtrends delivers the national FOR SALE and FOR RENT event file, already PID-stamped.

  3. 03

    Join + act

    Join on G-NAF PID. The matched rows become a retention, service, underwriting or collections queue.

Privacy-first by architecture

Your customer-address file never leaves your business. Suburbtrends supplies public listing events; the match happens on your side of the wall.

06  /  Proof + pricingEvidence first, procurement second

Test the signal against your own book.

Request a sample feed, or run a historical test to measure how often listings appear before the outcomes you already track.

One direct subscription
$1,495per month

National coverage. One flat file. No portal.

The weekly national Listing Monitor, delivered as a PID-stamped CSV you join to your own matched book, on your own side of the wall.

  • Weekly FOR SALE and FOR RENT events
  • G-NAF PID on every row
  • Rooftop coordinates + SA1–SA4 geography
  • Flat CSV, billed monthly

Platform and embedded licensing priced separately.

Start here

Request a sample feed

Inspect the fields, national coverage and PID matching against your own addresses before you talk to procurement.

Request a sample
Then

Run a historical signal test against a churn, move or lapse cohort you already know the answer to.

Platforms & aggregators

Embedding the signal in your own product?

Enterprise, white-label and revenue-share licensing for CRMs, data platforms and aggregator software that carry listing events to their own customers.

Discuss embedded licensing
07  /  Free G-NAF ToolkitOpen code

Match your addresses to G-NAF before you buy anything.

The free toolkit runs inside your environment and gives every customer address the same PID key the Listing Monitor uses. Nothing is sent to Suburbtrends.

  • Address matching to official G-NAF records
  • Rooftop latitude and longitude
  • Full SA1 to SA4 statistical geography
  • 2021 mesh block assignment
  • Python and DuckDB — runs on a laptop or in your warehouse
Download the free toolkit Free download · no sign-up
  • Security

    Your customer file never leaves your business. You receive public listing events only, and the join runs on your infrastructure.

  • Methodology

    Weekly national capture of FOR SALE and FOR RENT listings, geocoded to a rooftop and stamped with a G-NAF PID so every row joins cleanly to your matched book.

  • Coverage

    National, every week, in one flat file. Statistical geography from SA1 to SA4 is on every row for portfolio and territory analysis.

  • Who runs it

    Suburbtrends is a property data consultancy run by Kent Lardner, serving financial services, insurance, PropTech and real estate clients.

In shortThree things to remember

Take these three lines to your next retention meeting.

  1. 01

    A property listing is an early customer-change signal.

  2. 02

    Listing Monitor matches that signal to your book privately, every week.

  3. 03

    You can test the value against outcomes your business already measures.

Start with a sample feed. Inspect the fields, run it against your own addresses, then decide whether to subscribe or embed.

Request a sample feed

Platform or aggregator? Discuss embedded licensing

Looking for property research rather than customer signals?